We like big. There’s no denying that. Big cars. Big beef. It doesn’t matter, as long as it’s big. And of course, we’re stubborn. What I can’t believe is that we’re stupid. But if we don’t watch it, we might repeat the 80s. It’s funny, because we’re still shocked when others show us that size isn’t everything.
But this specific story does have a point. There’s a rising interest in the new Mini from BMW. Maybe you’ve seen the “Goliath Lost” billboards. If not, you probably won’t miss it’s appearance in the new Austin Powers movie, Goldmember (assuming they kick the MPAA’s ass in court.) This is going to be big.. or rather small.
The American car companies had better start overhauling their lines if they want to catch up with the zippy Mini. I look out at the current choice of domestic cars, and all I see is homogenous and bland.
As the son of a GM employee, actually Delphi Automotive, by writing this, I’ve probably been disowned by my family and the entire state of Michigan. But that tactic won’t work with the rest of the country. Let’s hope the executives at The Big Three remember their recent lesson, and give us some choice.
